Web scraping as a market segment is trending to be an emerging technique in data science to become an integral part of many businesses – sometimes whole companies are formed based on web scraping. Web scraping and extraction of relevant data gives businesses an insight into market trends, competition, potential customers, business performance etc. Now question is that “what is actually web scraping and where is it used???” Let us explore web scraping, web data extraction, web mining/data mining or screen scraping in details.
What is Web Scraping?
Web Data Scraping is a great technique of extracting unstructured data from the websites and transforming that data into structured data that can be stored and analyzed in a database. Web Scraping is also known as web data extraction, web data scraping, web harvesting or screen scraping.
What you can see on the web that can be extracted. Extracting targeted information from websites assists you to take effective decisions in your business.
Web scraping is a form of data mining. The overall goal of the web scraping process is to extract information from a websites and transform it into an understandable structure like spreadsheets, database or csv. Data like item pricing, stock pricing, different reports, market pricing, product details, business leads can be gathered via web scraping efforts.
There are countless uses and potential scenarios, either business oriented or non-profit. Public institutions, companies and organizations, entrepreneurs, professionals etc. generate an enormous amount of information/data every day.
Uses of Web Scraping:
The following are some of the uses of web scraping:
- Collect data from real estate listing
- Collecting retailer sites data on daily basis
- Extracting offers and discounts from a website.
- Scraping job posting.
- Price monitoring with competitors.
- Gathering leads from online business directories – directory scraping
- Keywords research
- Gathering targeted emails for email marketing – email scraping
- And many more.
There are various techniques used for data gathering as listed below:
- Human copy-and-paste – takes lot of time to finish when data is huge
- Programming the Custom Web Scraper as per the needs.
- Using Web Scraping Softwares available in market.
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We have got expertise in all the web scraping techniques, scraping data from ajax enabled complex websites, bypassing CAPTCHAs, forming anonymous http request etc in providing web scraping services.